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This book teaches the Retail Management and gives an introduction for students to gather new information and skills to a larger context. In fact, the book has several goals: 1.It makes clear about Retail Business. 2.It builds effective operational processes and establishes expectations about key rules of Retail Management 3.It explains the Key Challenges of Retail Managers and Store Merchandising. 4.It is helpful for students and general to know about Retail formats and Outlets. 5.It states the aspects of consumption and consumer Behavior.